Visual identity process - Mats Losvik Design

Nine-step framework for visual identity

To ensure the same high quality and consistent good results we follow our nine-step framework for visual identity.

What is our process?

Initial meeting

We figure out if we are a good match. Work out the creative brief, contract details and budget.

Workshop

In this 2-3 hour workshop, we find out the personality, core values, the positioning and ideal client (personas) of the company.

Moodboard

A moodboard tries to capture the personality of the brand identity. We do 1-3 moodboards for inspiration, concept development, and to find the visual direction.

Logo development

In this phase, we sketch, digitalize and develop three logo concepts that work along with the moodboards.

Colours & typography

In this phase, we explore typography and colour schemes that match the logo and the moodboards.

Supporting elements

We develop supporting elements like textures, illustrations and patterns to improve brand recognition.

Review

Before putting everything together in a guidelines document, we go through all the elements, review and have a discussion to make sure everyone is happy with the results.

Guidelines

A brand guidelines document has all the elements and implementations like Instagram feed, business cards and posters. It shows how to stay consistent and how to use the elements.

Handoff

All the logo files in different formats, the typography (font-files) and the brand guidelines document are sent to you together with last payment, virtual hugs and air high-fives.